sprzegla24.pl
#2Danimation #brandmascot
Need a car clutch?
Get to know sprzegla24.pl – an online store selling car parts, or to be exact – car clutches and flywheels.
Having such a narrow and specific niche allowed them to specialize in helping drivers to choose a matching clutch (it’s not that easy!) in a really good price.
Need a car clutch?
Get to know sprzegla24.pl – an online store selling car parts, or to be exact – car clutches and flywheels.
Having such a narrow and specific niche allowed them to specialize in helping drivers to choose a matching clutch (it’s not that easy!) in a really good price.
A challenge
Car clutches… Not a very sexy topic, right? The team of Sprzegla24.pl was looking for a solution that would make the brand look more friendly and likable. Because some customers are afraid they will choose the wrong parts, assuring them they will be professionally assisted was also a goal.
A challenge
Car clutches… Not a very sexy topic, right? The team of Sprzegla24.pl was looking for a solution that would make the brand look more friendly and likable.
Because some customers are afraid they will choose the wrong parts, assuring them they will be professionally assisted was also a goal.
the brand mascot
The solution
To warm up an image of the brand, I designed a character that customers could relate to.
This friendly-looking guy (whom I like calling John) knows very little about the way car clutch works or how to choose a new one when the old one breaks. What a great opportunity to explain it to him!
Choosing such a simple black and white cartoon-like design was very useful for the next step – animation.
The solution
To warm up an image of the brand, I designed a character that customers could relate to.
This friendly-looking guy (whom I like calling John) knows very little about the way car clutch works or how to choose a new one when the old one breaks. What a great opportunity to explain it to him!
Choosing such a simple black and white cartoon-like design was very useful for the next step – animation.
Complex things explained in the simplest way possible
How does the car clutch work? I went with a 2D whiteboard animation to explain it in the most simple and friendly way while still keeping the brand image professional.
Creating this 2-minute video took me around 120 separate hand-drawn illustrations in Procreate, over a dozen hours spent in Adobe After Effects, adding the audio & 30+ special sound effects.
While getting to know how the clutch actually works and presenting it in a simple way was a hard thing to do, creating a short & sweet plot around it was as much of a challenge for me.
As a series, I also created a short YouTube Ad video
Contact me
Get in touch! Let’s see if together we’re the right fit.
zofia.jochemska@gmail.com
+48 537 905 126
CONTACT ME
Get in touch! Let's see if together we're the right fit.